Lincoln Financial Group is one of the carriers LAD Financial agents can write through our master network contract. As a LAD-affiliated broker you’re appointed with Lincoln Financial Group, write competitive top-street commission, and access Lincoln Financial Group’s products through our unified broker platform.
Lincoln Financial Group at a glance
- AM Best rating: A
- Headquarters: Radnor, PA
- Established: 1905
- Lines you can write through LAD: annuity, life
- Target contracting timeline: ~16 days from signed paperwork to first appointment via SureLC (carrier-typical; varies by state and individual licensing)
- State availability: nationwide
Why brokers write Lincoln Financial
- Strong life insurance lineup including IUL and term
- OptiBlend FIA series with competitive caps
- Broad product variety
Featured Lincoln Financial products
Lincoln Covered Choice FIA — FIA (7-year surrender)
Competitive 7-year FIA option.
Lincoln WealthAccumulate IUL — IUL
Strong IUL product, competitive design.
Commission
LAD pays competitive top-street commission on Lincoln Financial Group. The BGA’s revenue is the carrier-paid GA bonus on aggregate production — not a skim off broker commission. Exact per-product rates and grids are visible inside the broker platform once you’re contracted; apply to contract to see them.
Operational notes
Strong life insurance brand. IUL is the standout product line.
Apply to write Lincoln Financial
If you’re a licensed life and annuity agent ready to add Lincoln Financial Group to your carrier roster, apply to contract with LAD. The contracting packet covers Lincoln Financial Group alongside every other carrier we represent — one submission, e-signed, processed through SureLC. Target timeline: appointed and writing in ~14 days.
Already contracted? Log into the broker portal to run a Lincoln Financial Group quote, submit an e-application, and track case status.
Other carriers
See all carriers LAD represents → or this week’s MYGA rates across our carrier list →
For licensed insurance professionals only. State availability varies. Carrier appointments subject to Lincoln Financial Group approval and licensing verification through SureLC. Commission ranges shown are illustrative; actual rates depend on product, state, and current carrier schedule.