Equitable is one of the carriers LAD Financial agents can write through our master network contract. As a LAD-affiliated broker you’re appointed with Equitable, write competitive top-street commission, and access Equitable’s products through our unified broker platform.
Equitable at a glance
- AM Best rating: A
- Headquarters: New York, NY
- Established: 1859
- Parent company: Equitable Holdings
- Lines you can write through LAD: annuity, life
- Target contracting timeline: ~18 days from signed paperwork to first appointment via SureLC (carrier-typical; varies by state and individual licensing)
- State availability: nationwide
Why brokers write Equitable
- Strong reputation and A rating
- Variable annuity expertise (note: requires securities licensing)
- Range of fixed annuity products including FIA
Featured Equitable products
Equitable Investment Edge FIA — FIA (7-year surrender)
Mid-market FIA option, recognizable brand.
Commission
LAD pays competitive top-street commission on Equitable. The BGA’s revenue is the carrier-paid GA bonus on aggregate production — not a skim off broker commission. Exact per-product rates and grids are visible inside the broker platform once you’re contracted; apply to contract to see them.
Operational notes
Strong NY presence given headquarters. Variable products require securities licensing — fixed annuities don’t.
Apply to write Equitable
If you’re a licensed life and annuity agent ready to add Equitable to your carrier roster, apply to contract with LAD. The contracting packet covers Equitable alongside every other carrier we represent — one submission, e-signed, processed through SureLC. Target timeline: appointed and writing in ~14 days.
Already contracted? Log into the broker portal to run a Equitable quote, submit an e-application, and track case status.
Other carriers
See all carriers LAD represents → or this week’s MYGA rates across our carrier list →
For licensed insurance professionals only. State availability varies. Carrier appointments subject to Equitable approval and licensing verification through SureLC. Commission ranges shown are illustrative; actual rates depend on product, state, and current carrier schedule.